One billion text messages sent every week in the UK
According to the Mobile Data Association (MDA) 4,825 billion messages were sent during September 2007, an average of over 1,2 billion messages every week, staggeringly, the same number of messages sent during the whole of 1999.
The research shows a 25% growth compared to 2006 and has caused the MDA to revise it annual predicted total figure from 48bn to 52bn messages in 2007.
UK businesses have woken up to the potential of SMS, and PageOne has seen significant increases in companies communicating with customers and employees via SMS. The phenomenon which PageOne describes as ‘Consumer Interactive Messaging’ (CIM) seeks to simplify complexity and compatibility issues, using simple and effective technology that works on every phone, at home or abroad. All levels of society (young & old) continue to embrace texting, providing a more convenient communication medium.
The MDA also suggests that the growth in SMS shows no signs of abating, and the UK sits within the top six of the Global league of countries sending text messages.
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