Not only has paging stood the test of time for London Underground, but during the seven years’ PageOne’s SMS messaging system Connect has been in use, it has been fully exploited in many emergency situations, including the 7th July London bombings. But day in, day out, its value is proven in simply helping to keep the tube service running on time. “If there’s a problem, we have a 10-minute window to get the right people on the scene. So, we have to react to reports as quickly as possible and get people moving. That’s where PageOne add value to our operations.” Once the CMO is notified of an incident, it’s assessed and then one of the team will use PageOne’s Connect to contact the necessary maintenance crew and then keep all concerned updated on progress.