Doing it right
Mobile marketing can be one of the most effective methods of telling customers about your products and services. Like any other form of business to consumer communication, there are a number of key considerations or “factors for success” that contribute to a successful marketing campaign. These include both a number of laws and regulations that your campaigns will need to comply with, along with direction on how to make the content of your messaging appeal to your intended audience.
Information on each of these key factors can be found by selecting the appropriate guideline on the right. By incorporating each of these into the construction of your messaging, you can help to ensure the success of your mobile campaigns.